AI Content & Paid Ads Specialist

About the role

We are looking for an experienced AI Content & Paid Ads Specialist to create high-performing content and manage paid advertising for the Canada and USA markets. We need someone who can CREATE content AND run advertising, not just manage social media.

What you'll do

• Create video ad creatives daily using AI tools, CapCut, Canva and other platforms
• Create hooks, scripts, headlines, ad copy and CTAs
• Manage Facebook, Instagram, TikTok, Google and YouTube advertising
• Launch, test and optimize multiple ad creatives; manage targeting, retargeting, audiences and budgets
• Set up and manage Meta Pixel, GA4, Google Tag Manager and conversion tracking

Requirements

• 3+ years of hands-on paid advertising and digital marketing experience
• Strong experience creating video content and advertising creatives
• Advanced knowledge of AI tools for content and video creation
• Experience with Meta Ads and advertising to Canada and/or USA
• Proof of previous results (spend, leads/conversions, CPL/CPA/ROAS) and creative examples

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